The dark rise of celebirty culture

I wrote this for my Leaving Cert Mock/Pre exam. Enjoy!



I woke a few mornings ago to find my social networking sites a-flutter. Torrents of Tweets and posts were sending cyberspace into a frenzy, as well as my phone. What could warrant such a response? I wondered. An end to war? A cure for cancer?

The headlines read:

"KIMYE'S BABY JOY"

If you have no idea what/who Kimye is, you are one of a lucky few. 'Kimye' are composed of Kim Kardashian - American 'socialite', 'actress' 'designer' and sex-tape star - and Kanye West - rapper and occasionally, Taylor Swift's award speech interrupter. The white-trash equivalent of Brangelina, they are Hollywood's most prolific power couple today.

And now, they have managed to successfully reproduce. How thrilling.

How did it come to this, in which, globally, people are celebrating that two run-of-the-mill people are expecting a child/ Since when is this more important that current affairs?

This shows exactly, the rapid, sadistic rise of celebrity culture - officially diagnosed as 'the Kim Kardashian effect'.

Stars without merit are beginning to have a greater influence in modern society. Celebrities dictate how we look, dress, eat, exercise and think. We are more exposed to Hollywood indoctrination than ever before. Products are bought for the face on the box - what else can you attribute to Jennifer Lopez having 12 different perfumes? Not her keen sense of smell, that's for sure.

Celebrities hold power reminiscent of Fascist dictators. We are bombarded with highly sexualised images of D-list celebrities daily, accompanying mundane stories such as, "How My New Puppy Is Changing My Life",  and "Being Filthy Rich Has It's Challenges, I Swear". In a recent straw poll of people agd between 18 and 30 years of age, a mere 10% could identify Nelson Mandela from a photograph. Surprisingly, (or perhaps unsurprisingly), 85% of the group could recognise Simon Cowell. If the children are our future, should I be worried?

So where does that leave us? Just how detrimental is 'the Kim Kardashian effect'?

For starts, we are significantly less intelligent. Recent studies from Cambridge University have show that a lowly 8% of your brain is engaged while watching reality TV. Imagine the potential of that 8%! It could be writing a novella, solving a sudoku puzzle or playing a game of chess, as opposed to "keeping up with the Kardashians".

On top of that, we are more easily manipulated. We are allowing ourselves to be sold ideas and products from shallow, plastic mannequins, who are lucky enough to have famous parents. I myself have been a victim of this. Recently, I purchased a pastel pink mohair jumper from H&M that I had seen singer Lana del Rey model for a recent campaign of theirs. Did I like the jumper? Not particularly. Did it make me look like Lana? Perhaps ... If she shared the same penchant for biscuits as myself. The point is, I bought it, because, sub-consciously, Lana del Rey told me to. Such levels of exploitations are on par with those in a Nike sweatshop in Bangladesh.

Celebrity culture has corrupted our minds. People hold notions now that talent is optional, morals are irrelevant  starving is sexy and dignity no longer exists. We as a nation have become a herd: people with no discernible, unique characteristics. We are sheep, sponging off the personalities of 'the next big thing', in order to satisfy our seemingly inherent and insatiable desire to 'fit in'.

I can only pray that this is a mild overreaction on my part, and this event will act as some sort of a turning point. I have my fingers crossed that the next generation with shun the shine of celebrity and embrace the new age of intelligent thinking. Maybe there will be the next great novella. Maybe there will be a cure for cancer. Maybe the malignant force that is celebrity culture will be eradicated once and for all.

Or maybe not. Glossy rags could continue to be worshipped, the 21st century equivalent of the Holy Bible, and I could continue to lose faith in humanity. After all, Kimye look set to pocket a cool $10 million from selling their baby's first picture.

Baby joy indeed.


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